Using A B2B Mailing List - How To Approach Individual Professionals

Don't be fooled when you think mailing to a list of individual professionals will not require the same level of respect as business owner or a decision maker in a larger business organization. They still have business needs, a well-guarded budget, and a need for a certain amount of respect. A mailing list like that shouldn't be treated any more differently from any other list of B2B contacts.

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