Marketing's Dumb, Dumber and Dumbest Blunders

Paying a list compiler good money for the one-time use a list of unrelated email addresses, addresses of people with whom you have no previous connection, can - in addition to being illegal - be described as dumb. An "even dumber marketing move" is how one might describe JCPenney's recent switch to a new logo, a switch that totally eliminates all mention of the "Penney" family name. But the dumbest marketing blunder I've ever heard was just today, from of all people the guy who fertilizes my lawn once a month.

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